The Sumitomo Rubber Industries Motorsport division, a leading tire manufacturer, has chosen to use the AD Maxdura® Tire Tags from Avery Dennison in order to set new standards in the world of motorsport. These cutting-edge RFID tags are being used by long-distance racing teams that rely on Falken tires. By embedding a unique RFID transponder in each tire, teams can automatically gather information to accurately identify which tires are being used from the pit to the racetrack. This technology allows teams to optimize their inventory and performance in real-time, leading to better control of supplies and more efficient logistics.
Table of Contents: What awaits you in this article
Revolutionary RFID Technology Enhances Performance and Preparation
The groundbreaking technology of Avery Dennison’s Maxdura® Tire Tag equipped with RFID transponders embedded in each tire allows race teams to benefit from a wealth of new data, enabling them to optimize their performance for races. The automatic reading of information provides precise identification of which tires are in use from the pit to the race track. Additionally, the Maxdura® Tire Tag facilitates real-time optimization of inventories and performance, leading to better inventory control and more efficient logistics. The unique identification provided by each tire also improves post-race reuse and recycling processes, making events more environmentally friendly.
Avery Dennison produces advanced Maxdura® Tire Tags in Germany
The Maxdura® Tire Tag is manufactured in a specialized facility in Germany by Avery Dennison, making it one of the most advanced integrated UHF-RFID tags available. Its selection was based on a series of demanding technical tests conducted by the Sumitomo Rubber Industries Motorsport Division under extreme racing conditions.
Nicolas Aubourg, Head of Performance and Chassis R&D at the Federation Internationale De L’Automobile (FIA), emphasizes the unique demands of endurance racing as an ideal showcase for tire durability and the necessity of RFID labeling in the automotive sector. This comes at a time when FIA, the global governing body for motorsport, urges teams to use tires with embedded RFID transponders for environmental and cost reasons.
RFID technology revolutionizes the global tire industry
The global tire market is expected to reach 2.7 billion by 2026, presenting significant opportunities for improvement and optimization. RFID technology plays a crucial role in eliminating errors during tire assembly, making them easier to recycle, and providing benefits across the entire supply chain for manufacturers, wholesalers, and workshops.
RFID technology has become an essential tool in the fast-paced automotive industry, allowing for quick and reliable identification of every tire used in competition. This is crucial in a world where speed, accuracy, and traceability are in high demand. Lauri Hyytinen, Market Development Manager Automotive at Avery Dennison Smartrac, emphasizes the perfect fit of RFID technology in the automotive sector, highlighting its ability to meet the industry’s need for efficient tire tracking and identification.
The implementation of Avery Dennison’s leading RFID technology in collaboration with Sumitomo Corporation is a crucial milestone for the advancement of the tire industry. This reliable, tested, and qualified solution provided by a trusted and highly experienced partner enables us to accelerate our innovation ambitions and take our operations to the next level.
Revolutionizing Motorsports: Introducing RFID Technology for Enhanced Performance and Sustainability
The introduction of the AD Maxdura® Tire Tags by Avery Dennison in collaboration with Sumitomo Rubber Industries Motorsport division promises to revolutionize the world of motorsports. Teams can benefit from improved performance preparation, optimized inventory and logistics management, and more environmentally friendly waste disposal. The RFID technology not only benefits tire manufacturers but also wholesalers, workshops, and the entire supply chain. With this pioneering technology, the tire industry is being propelled into a new era of progress and innovation.
