The Schwarz Group, which includes supermarket chains Lidl and Kaufland, is planning to compete with Amazon and other US corporations in the cloud business. They are establishing a new digital unit called Schwarz Digits, which will offer cloud services and IT security. This strategic decision allows the Schwarz Group to expand its ecosystem to include the innovative fields of digitalization and IT.
Schwarz-Gruppe accelerates growth with new IT division
The ongoing digitalization is significantly influencing the transformation of society and economy. The relevance of tailored IT solutions and digital services continues to grow immensely. Recognizing this importance, the Schwarz Group has responded with the establishment of a new division. In addition to the already established divisions such as Lidl, Kaufland, PreZero, and Schwarz Produktion, “Schwarz Digits” now represents the IT and digital sector. This move demonstrates the group’s commitment to staying at the forefront of digital innovation and catering to the evolving needs of the market.
With annual investments of around 8 billion euros in strategic projects and future-oriented business areas, including digitalization and IT, Schwarz-Gruppe is continuously developing its ecosystem. The establishment of its own IT and digital division allows the company to scale even faster and position itself optimally in the market.
Schwarz Digits to Offer Secure and Reliable Cloud and Cyber Security Solutions
The companies of the Schwarz Group prioritize sovereignty in their digitalization efforts, aiming to reduce reliance on non-European providers. By taking the initiative to develop their own solutions, they can ensure greater independence and control over their IT infrastructure. With the backing of Europe’s largest retailer, Schwarz Digits’ Co-CEO Christian Müller highlights their unique advantage of being their own critical customer, guaranteeing that their IT solutions are robust and deliver real value before offering them externally.
Schwarz Digits, a new digital unit of the Schwarz Group, is dedicated to providing secure and reliable solutions in the areas of cloud services, cyber security, e-commerce, and retail media. With their extensive and complex IT infrastructure, they ensure that these solutions are stable and deliver real value before offering them externally. Examples of their offerings include the STACKIT Cloud and the XM Cyber cyber security solution.
Schwarz-Gruppe launches Schwarz Digits for digital solutions
The significance of digital solutions has experienced a tremendous surge in recent years. Schwarz-Gruppe, recognizing this trend, has developed highly promising business models that have gained significant momentum. Through the establishment of Schwarz Digits, they are confident that the visibility and scalability of their digital solutions and services can be further enhanced. This new digital division will enable Schwarz-Gruppe to offer their digital offerings and services to the external market with even greater success.
The Schwarz Group is expanding its business by launching Schwarz Digits, a new digital division aimed at competing with Amazon and other US corporations in the cloud industry. With the establishment of this dedicated IT and digital department, the Schwarz Group will be able to provide independent and reliable solutions in cloud services, cybersecurity, e-commerce, and retail media.
Investing in Germany’s future technologies and focusing on the development of their own IT solutions highlights Schwarz-Gruppe’s commitment to being independent from non-European providers. The establishment of Schwarz Digits will enhance the visibility and scalability of their digital solutions and services, further expanding their success in the digital market.
