The publisher associations from Germany, Austria, Switzerland, and Luxembourg have issued a joint declaration called “The Zurich Declaration,” making urgent demands on policymakers and AI providers. They highlight the problem of Artificial Intelligence (AI) using journalistic content without the consent, transparency, and compensation of the rights holders. As a result, they are calling for five binding rules governing the interaction between international AI platforms and journalistic content.
Verlegerverbände fordern klare Regeln für KI-Anwendungen im Journalismus
The publisher associations from Germany, Austria, Switzerland, and Luxembourg have issued a joint declaration at the DACHLUX meeting in Zurich. The declaration establishes transparency, source attribution, compensation, responsibility, and equal treatment of media as vital rules for AI applications. These rules aim to ensure that AI applications respect journalistic content and uphold the rights of publishers.
The adoption of the Zurich Declaration represents a crucial milestone in safeguarding journalistic content in the digital age. Without clear guidelines governing the use of AI in handling such content, the journalism business model faces significant risks. Ensuring full respect for intellectual property rights and copyright protection of journalistic content in the digital era is of utmost importance. The Zurich Declaration underscores the urgency for establishing clear rules for AI platforms, enabling journalistic media to continue fulfilling their vital role.
Media companies are investing in digital transformation and innovative offerings to sustain professional journalism. However, they face challenges due to declining advertising revenue. Publishers rely on journalistic quality standards and human intelligence to build trust in reliable information that is politically relevant for democracy. The Zurich Declaration emphasizes the urgent need for clear rules for AI platforms, ensuring that journalistic media can continue to fulfill their important role in the future.
The “Declaration of Zurich” serves as a crucial appeal to both policymakers and AI providers, urging them to take responsibility and protect the rights of publishers. By establishing clear rules and ensuring their adherence, journalism can continue to serve as a vital source of democratic information. It is of utmost importance that AI applications respect journalistic content and adequately compensate publishers. The “Declaration of Zurich” represents a significant step towards achieving these goals.
